The Evolution of Buying Original Art: The elite world of art has slowly been opening its doors, and becoming more accessible to the masses, but not by condoning mass-produced art. Finding, purchasing and collecting original art is becoming more available as platforms that connect buyer with artist develop.
As the online art market matures some very credible options for buying originals have surfaced, causing many savvy art buyers to ask: why buy prints when you can own an original? There is truly nothing quite like the feeling of owning something truly unique. Knowing that only one exists in the entire world, hand crafted, with a story behind it all it's own. So why hang the same print as your neighbor when for the same price you can get an original? The increased credibility of online shops is causing top collectors and designers as well as art lovers to explore making those one-of-a-kind purchases online.
Online galleries are not a compromise to their brick and mortar predecessors, but an evolution. While physical galleries offer a positive experience all their own, when online marketplaces are done to a high standard, we are convinced there is room for both to flourish.
First adopters, including interior designers and collectors have seen the light early and have been taking advantage of buying online for years. Slowly, the secret is getting out.
Selection - Something for Everyone
The best online galleries give you access to artists from all over the world, far beyond the reach of the brick and mortar galleries you can access in person. Without the restrictions of square footage and wall space, online platforms will always have more selection, and by extension more variety. A curated gallery always strives for a cohesive selling space, meaning throughout the year they can be restricted to specific genres, mediums, or artists. Online galleries can offer cohesion and selection without chaos or sacrifice.
Peace of Mind - Try It Risk Free
You would not purchase a car before taking it for a test drive. The same goes for art - you want to see that it fits in a space, especially if looking at it on a computer screen. It is a misconception that experiencing an artwork in the flesh is sacrificed when buying online. Many online galleries will loan a work, with the artist's permission, so you have a chance to test-drive the piece. Others will have applications where you can superimpose the work into a desired room and experience it virtually.
Flexibility - Browse on Your Own Time
Picture having your own key to the most exclusive galleries in the world. Browsing online is the next best thing. Gallery hours are whatever you make them and the convenience is unparalleled. You can just as easily browse at 3 AM with a glass of wine or 5 AM with a cup of coffee. (from artcollecting.com)