Kristan Chamberlain of Chamberlain Fine Art (www.chamberlainfineartgalleries.com) recently spoke with The Curator's Eye about art marketing and her decision to be an online-only gallery. Chamberlain discusses specifically how she has been effective in utilizing the internet and developing new client relationships through online technology.
The Traditional Gallery and Collector Are Changing
Chamberlain Fine Art's decision to focus on contemporary realism stems from Kristan's former work with Fine Art Connoisseur magazine and her love and appreciation for the representational work being produced. During her tenure with the magazine, she was quickly immersed in an "exciting and actively growing market, but as I created marketing plans for other dealers at the time, I was continuously faced with the question of how to engage new collectors in this ever-changing digital age. It became quite clear to me that a gallery's dependence upon foot traffic and former client lists were not going to be sufficient. That's when I decided to embrace this new technology and integrate it into an updated strategy.” READ FULL INTERVIEW